Your Secret Weapon
Following up
with Employer - Your Secret Weapon
Gotya'! I knew you couldn't resist.
One of the most effective tools for getting yourself hired
is your ability to follow-up with employers that you've contacted. This
is not so secret, you say? Perhaps, but employers still report to us that this
is one of the important things they pay attention to and they find that very few
job seekers do it.
We've all heard about how follow-up can help so why do so
few of us use it consistently in our job search? Like anything, the reasons vary
from person to person, but commonly we don't tend to use it for any of the
following:
We are afraid of 'bugging' the employer
Related to above, we feel somewhat uncomfortable with the whole idea of
selling ourselves, especially when we are out of work and our
self-confidence might be not as high as usual
Also related to the above, we tend to procrastinate on things we feel
uncomfortable doing
We may not be very organized in our job search and as a result, we have lost
track of who we talked to, about what, when, - so, re-contacting employers
without vital information like their names, phone numbers or the position we
applied for is not possible
This page will give you some tips and ideas about how to
follow-up with employers, increase your chances of landing that job, and manage
some of those barriers discussed above in order to feel comfortable in doing so
(or at least comfortable enough so you can accomplish it).
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How to Follow-up Job Leads Here is a
step-by-step way of initiating contact with employers and keeping it
going until you've landed the job or established that this is a dead-end
(for now). We have laid out this process in this way only for
simplicity's sake. It really is a circular or spiraling process where
you start with what you know and keep expanding the circle until you've
accomplished what you set out to do.
1. Identify who you want to work for
Start by figuring you what industries
or types of businesses could use someone with your talents.
Narrow this down to your first choice of industry (we know you are
flexible, but this will be hard work, so you might as well start
with what you really want).
Put a list together of all the businesses in the locale where you
want to work. Start with the yellow
pages and write down their phone numbers and any contact names
(and/or addresses, websites, or other information which will help
you research and locate the company)
2. Find out more about each company
You will want to research the company until you know the bare
minimum of:
- The name of the person who hires
people like you
- What the company does (and how you
can help them accomplish this)
You can find out a lot about a company by:
- checking out their website
- checking out business directories
kept at your local library
- checking with people you know who may
know of them, worked for or with them
3. Use your network to identify more job leads
Although you may find it hard to talk
about being out of work, you can dramatically cut down the amount of
time between jobs by talking to everyone you know, or meet, about
what kind of work you are looking for and asking if they know of
anyone or any place that could use someone with your skills.
Don't just ask about if they've heard of any jobs, because most
people won't know. It is more important to ask if they know of any
employers or businesses in your field and/or whether they would be
willing to let you use their name in approaching them. Also talk to
them about what they know about the employer to help you evaluate
whether this is an employer worth pursuing.
4. Read between the lines in the
newspapers for more possible job leads
Newspapers and the classifieds can
give you some other job leads besides those openings that are
advertised. Newspapers are full of articles of 'new' things going on
and problems to be solved. When reading through an article, play a
game of listing all the different kinds of work that might be
created from a news event or work solutions to a bad news story.
This will help you identify potential opportunities and job leads
that aren't advertised and therefore, have less people competing for
the work.
The help wanted or employment ads can also hint of hidden job
opportunities. For example, look for companies who advertise
multiple openings (this can indicate that there is some expansion
going on and perhaps, they can use your skills and just don't know
that yet), or lots of job ads for the same occupation. Frequently,
help wanted ads are organized by occupation, which can give you some
clues about what's happening with different industries. You can
start to see patterns in any classified ad section over time (just
as an example, you might note that there always 3 pages worth of
accounting ads, and hardly ever any looking for a flagperson).
Patterns in the classifieds can help you target industries or
occupations that are in demand. This can be valuable in any job
search, but especially during a distance job search because it will
help familiarize you with the 'players' and opportunities that may
exist elsewhere.
5. Prioritize/organize your list and
yourself.
Figure out some way to organize your list of leads. Some people
prefer to have it all on one page. Others like something like a
notebook where they can devote a whole page to each business they
contact. If you like working with computers, there are also easy
template databases associated with office type software that comes
with your computer that help you do both kinds of functions (and
more). The key is to have some way of recording who you talked to,
about what, when, and what is your next step.
Identify who is your first choice to start with and contact in order
of priority.
6. Start contacting employers
For many of us, this is the hardest
part, as it often means calling and speaking to people you don't
know and 'selling' them on what you can do for them. Here are some
tips that can help make it easier on you:
E-mail or write a short letter introducing yourself, why you
are contacting them and your main qualifications. Explain
that you would like to call them to discuss possible present
or future work opportunities and mention when you will
contact them (or with e-mail, you can ask when it would be
convenient for them to contact you). Offer to send a resume
so they can preview this before talking with you.
Or, use the above letter like a script, to place a phone
call to the employer (or the employer's 'gatekeeper')
If you have a friend whose name you can use, this helps both
parties feel more at ease with the first call
Do you have friends who are willing and able to approach an
employer they know and mention you beforehand or arrange an
introduction
Prepare what you want to say before picking up the phone and
rehearse with a friend or just out loud to yourself
Have your information in front of you so that you can easily
refer to it on the phone. MAKE SURE YOU HAVE SOMETHING TO
WRITE WITH AND ON!
Always follow through on what you said you would do when you
said you would do it. Nothing lowers your value as a
potential employee faster than not doing something you
promised you would. Call back at the time you arranged (even
if the employer turns out not to be available), or fax that
resume this afternoon if you said that is what you would do
Technical difficulties fouled you up? Call the employer and
at least leave a message about what happened and when you
will have the problem resolved.
7. Re-contact all employers as often as
appropriate
Once the initial contact has been
made, it gets easier to re-contact the person about work potential.
Still, many of us don't follow-up with employers appropriately or at
all and so we never hear about any job leads. The employer is never
going to phone you back unless they know you, and think they can use
you right now. So it is to your advantage to remind the employer you
are there and available at the right times.
How to be in the right place at the right time is not pure luck, it
has a lot to do with preparation colliding with an opportunity. Here
are some tips to help make that happen:
Break your job search information into steps that you can feed
to the employer in stages to start developing the relationship.
1. For example, start with a
letter of introduction and a business/calling card.
2. Then ask when it would be good to send your resume.
3. Call employer to make sure they got it and plan a time
when they could review your qualifications with you over the
phone (or in person).
4. Let them know of any new development in your
qualifications (like when you complete some vital training or
obtain a ticket)
Contact the employer periodically to let them know you are
available for work. Many people
ask how often they should do this. The safest answer is to ask
the employer when you should call them back. Make sure you do so
when they say. Some employers may say, "oh, we'll call you". You
may want to test that by re-contacting them a month later and
courteously let them know you are available just to keep your
options open. Depending on the circumstances, it may be a matter
of that they are very busy to field calls and are worried that
you'll be calling every week to ask for work, or, they may have
decided that you are missing something big enough that they
would consider hiring you. If you listen to their tone of voice
and figure it's the latter, you might ask them if there is
anything they could suggest to upgrade your qualifications
8. Keep your spirits up
It can be frustrating and disheartening to keep hearing 'no'
especially when you are working so hard at things and having to put
yourself 'out there' so much. Doing any kind of job search,
especially from a distance can also be isolating, which can
sometimes lead to losing your perspective.
It is very important to keep your spirits and your confidence going.
Make sure you take time each day to do any and all of the following:
- Have some fun. Do something
you enjoy.
- Get out with friends and
family (and do the above)
- Try to get some physical
exercise and/or fresh air (see above)
- Use positive self talk
- Find little ways to reward
yourself along the way for all your hard efforts
- Get support from others who
can encourage you and/or are going through the same
thing
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Tips for plugging yourself without bugging the employer
- Try to anticipate your employers' needs
- try to call them when you know they are less
likely to be busy doing or running their business
- If you don't know their needs - Ask.
- Not sure how often is too much for
employers? Try asking the employer when they would prefer you
contact them next
- Remember, most employers will view your
efforts to keep in contact with them as a sign that you are
interested in their business and working for them (make sure
your tone of voice also conveys that enthusiasm).
- If unsure as to whether you are crossing
the line into 'bugging' an employers, use an unobtrusive method
of contacting them such as e-mail (e-mail offers people the
option to deal with things on their own time schedule whereas a
phone call is less that way).
- Make it easy for employers to reach you
and stay in touch.
You are responsible for and need to do all the work to make this
happen. So accept that you will be doing all the work to contact the
employer and making sure that they know you are alive and looking to
work for them. After all, you are the one wanting a job.
So, you make the offer to call at the agreed upon times (and do
it!). You offer to fax, email, or otherwise get a resume or your
qualifications to them according to their preference, even if they
request something off the wall like a singing telegram (and do it!).
And when they forget your pre-arrangements… forgive and forget. Be
prepared to follow-up when you haven't heard back and be happy about
it (and do it!).
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COMING SOON: Tools
for organizing your job search- under construction
Distance Job seach planner.pdf |